The Agency Group is branching into the family entertainment arena.
Together with Paquin Entertainment Group. Tanglewood Entertainment and
Kelloggs, the four companies are presenting The Kellogg's Family Festival, starring
Tony The Tiger and Friends. Beginning in spring 2003, The festival will be
available for fairs, city events and theaters.
"At Paquin and Tanglewood we have a history of family entertainment that
goes back decades," said Gilles Paquin, president and CEO of Paquin
Entertainment Group. "We have always prided ourselves as presenting the best
in family entertainment reflecting quality and values deserving of our
impressionable audience. Our relationship with Kellogg's has exceeded our
wildest expectations. Steve Martin and his team at The Agency
understand the breadth of this project and the tremendous potential. Their
strong network and momentum adds the muscle necessary to reach this
potential."
Bruce Davidsen, president Tanglewood Family Entertainment, added:
"To be
able to combine the immense market awareness of our client Tony
the Tiger
and all his friends, with the marketing and sales power of
Steve Martin and
the Agency Group, can only develop into amazing results!!"
Steve Martin, senior vice president of The Agency Group USA,
Ltd., noted: "We're
thrilled to be working with Kelloggs, Paquin and Tanglewood
Entertainment .
This brings The Agency Group into a new direction of
representation and
strategic marketing and is very new and exciting for us."
