The Indie Initiative – More Old School Promo

THE INDIE WORLD (Hypebot) –
With so many things pulling at people's attention, sometimes adding long forgotten old school promotional tactics to your marketing mix can help get above the clutter. Using regular mail and faxes are the two most obvious examples, but other ideas include:

A call-in phone line for gigs and news

Fly a banner from a plane

Buy a print ad

Collect emails by passing around an clipboard at shows

Send a handwritten thank-you note

Print vinyl banners

Create and sell an old fashion flip book

Billboards are more affordable than you think

Old can be new again. Try it.