THE LEFSETZ LETTER: Amateurs/Professionals

AMATEURS


Have tons of ideas, are excited about all of them and see none to fruition.


PROFESSIONALS


Have tons of ideas, pick one and do their best to make it happen.


AMATEURS


Think they can do everything.


PROFESSIONALS


Know it's almost impossible to achieve one thing.


AMATEURS


Think they know everything.


PROFESSIONALS


Are always learning.


AMATEURS


Start with no preparation.


PROFESSIONALS


Do research, they want to know where the bodies are buried, what the landscape holds. Better to take all these factors into account before you start, because trying to adjust on the fly is so much more difficult, it wastes time and energy and it's hard to put a fourth wheel on a car you designed with three.


Bob Lefsetz, Santa Monica-based industry legend, is the author of the e-mail newsletter, "The Lefsetz Letter". Famous for being beholden to no one, and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself.

His intense brilliance captivates readers from Steven Tyler to Rick Nielsen to Bryan Adams to Quincy Jones to music business honchos like Michael Rapino, Randy Phillips, Don Ienner, Cliff Burnstein, Irving Azoff and Tom Freston.

Never boring, always entertaining, Mr. Lefsetz's insights are fueled by his stint as an entertainment business attorney, majordomo of Sanctuary Music's American division and consultancies to major labels.

Bob has been a weekly contributor to CelebrityAccess and Encore since 2001, and we plan many more years of partnership with him. While we here at CelebrityAccess and Encore do not necessarily agree with all of Bob's opinions, we are proud to help share them with you.


AMATEURS


Don't finish.


PROFESSIONALS


Are all about execution. Sure, they occasionally abandon a project when they see further effort is fruitless, but the mark of a pro is someone who begins and ends. If you notice someone can't complete a task, run from them!


AMATEURS


Are worried about image.


PROFESSIONALS


Let their work do the talking.


AMATEURS


Demonstrate insecurity.


PROFESSIONALS


Are extremely confident.


AMATEURS


Can only see what's in front of them.


PROFESSIONALS


Are all about the big picture.


AMATEURS


Hold those above them in contempt.


PROFESSIONALS


Hold no one in contempt, but they haven't got much time for losers. If you're an amateur trying to graduate to professional status and you have the good fortune to encounter a pro, DON'T WASTE THEIR TIME! Give just one or two compliments and ask your question. But most amateurs are so busy being sycophants the professional tunes out, or goes on at such length that the professional excuses himself.


AMATEURS


Have no idea what dues are.


PROFESSIONALS


Have paid their dues, and are still paying them.


AMATEURS


Believe in instant success.


PROFESSIONALS


Know anything worth accomplishing takes a long time, and what might look like overnight success is rarely such.


AMATEURS


Boast.


PROFESSIONALS




Never slap their own backs, and are oftentimes uncomfortable with others slapping their backs.


AMATEURS


Get nervous.


PROFESSIONALS


May be anxious, but they've performed the task so many times they let instinct take over, they go on their experience, nervousness never comes into the equation.


AMATEURS


Are looking for their one big break.


PROFESSIONALS


Know that life is about a series of breaks.


AMATEURS


Are afraid to fail.


PROFESSIONALS


Don't like to fail, but when they do they pick themselves up, dust themselves off and get back in the game.


AMATEURS


Interrupt.


PROFESSIONALS


Listen.


AMATEURS


Demonstrate their bile, they get frustrated or angry and it's easy to see.


PROFESSIONALS


Are cool, calm and collected. You may read about the crazy owner/operator/entrepreneur, but if they're truly nuts, they don't last, their board replaces them, and the truth is most are not that nuts, it just makes a better story in the press to portray them as such.


AMATEURS


Bristle.


PROFESSIONALS


Show empathy.


AMATEURS


Are always telling you how busy they are and how hard they're working.


PROFESSIONALS


Show up and stay as long as it's interesting and profitable, bitching gains them nothing, so they don't.


AMATEURS


Believe what people say.


PROFESSIONALS


Believe what people do.

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