THE LEFSETZ LETTER: The John Seabrook Book

"The Song Machine: Inside The Hit Factory": http://amzn.to/1JiBWv8


We're not in Kansas anymore.


You will find the content of this book so offensive you will stop blaming Spotify for the death of music.


Not that it's that good.


John Seabrook is a writer for the "New Yorker." He specializes in covering what those in the industry already know. Which is the problem with this tome. If you work in the hit industry, you won't learn a thing. If you've been paying attention to music for the past fifteen years except for the hits, you'll keep nodding your head saying "I know that." But the truth is we live in a bifurcated land where those playing by the old rules lose and those playing by the new take all the marbles. And the old people and those following in their footsteps don't like it.


Bob Lefsetz, Santa Monica-based industry legend, is the author of the e-mail newsletter, "The Lefsetz Letter". Famous for being beholden to no one, and speaking the truth, Lefsetz addresses the issues that are at the core of the music business: downloading, copy protection, pricing and the music itself.

His intense brilliance captivates readers from Steven Tyler to Rick Nielsen to Bryan Adams to Quincy Jones to music business honchos like Michael Rapino, Randy Phillips, Don Ienner, Cliff Burnstein, Irving Azoff and Tom Freston.

Never boring, always entertaining, Mr. Lefsetz's insights are fueled by his stint as an entertainment business attorney, majordomo of Sanctuary Music's American division and consultancies to major labels.

Bob has been a weekly contributor to CelebrityAccess and Encore since 2001, and we plan many more years of partnership with him. While we here at CelebrityAccess and Encore do not necessarily agree with all of Bob's opinions, we are proud to help share them with you.


All the money's in pop music. In a world of chaos, where there are more tracks than anybody can know, never mind listen to, we gravitate to that which has been anointed. Oh, not you, never you, you know better, you know what's good, who has talent… My inbox is filled with the self-satisfied self-congratulating. As if anybody cared what they had to say. The old bands have been touring so long there's no need to see them, they haven't had a hit in decades and even the nostalgia is wearing thin. Yes, classic rockers and those who followed them set the world on fire, but as they say…what have you done for me lately?


Not much.


Everybody lionizes the Beatles, with their melodic tunes you could sing along to.


And then there are the classic rockers, from Hendrix to Clapton to Zeppelin with a dose of west coast thrown in for good measure. They were virtuosos testing limits who took us on adventures, they set our minds free, we stayed up all night listening to their albums, we went to the show to get closer, and we haven't had that spirit here since 1999. Sure, songs might rule in country, where they play guitars, never underestimate the audience for that music, even as you pooh-pooh it, but in pop…


Gargantuan stars were built by MTV. But the whole world was watching and by time the door closed on the boy bands, Backstreet Boys and 'N Sync, sales were dropping, money was missing and everybody with a computer was making music.


And out of this came…


Max Martin and Dr. Luke. The producer was king. Songs written by committee have ruled. And John Seabrook does an excellent job of telling you how these records are made, and you'll be horrified.


Despite all the money in Rihanna and Katy Perry, no one's bothered to explain the nougat at the center of their candy-coated productions. We're inundated with info on their success, who they're dating, how much money they're making, but what's at the core…nada.


Until now.


The book starts off with the story of Max Martin. Which begins with his mentor Denniz PoP. I wish Seabrook went deeper, talked about Karl Martin Sandberg's, i.e. Max Martin's, music school roots, how he became so proficient in music. But we do learn the story of Ace of Base. But from there we jump to the story of Lou Pearlman and his charges and too much of this is repeats. Those paying attention know all of it. There are a few details, but also a few mistakes… Like 'N Sync recorded for Areola? A boob of a label? No, that's "Ariola." And it's Andy Schuon, not Schoun. And most people won't care, but those who do have a hard time taking a book seriously when there are such basic mistakes. Has anybody ever heard of Google? Or has proofreading gone out the window?


But then Max Martin gets cold, and the story truly begins. He hooks up with Dr. Luke, an arrogant prick who knows how the world works. Max asks if he can rent Luke's studio…Luke says you can work FREE! Being talented is at most fifty percent of success, knowing how to navigate people…it's the other fifty.


And they concoct "Since U Been Gone."


But then comes a detour into Clive Davis, who is lionized, as if only Clive knows a hit. You know all this too.


But then comes the story of Rihanna.


And the creation of the track and hook formula.


No, they don't write the songs the way they used to. Some make the beats and others create the topline and Seabrook does a great job of delineating how this works. If only he threw out the retread info, he's so busy writing a survey of the past couple of decades that the good info is nearly drowned out. And the section on K-Pop is nearly superfluous. But when it comes to creating "Umbrella"…


They don't sit in studios with guitars and pianos, writing melodies and lyrics together. At best, they do that in Nashville. Rather producers come up with beats and then they have their favorite topliners create melodies and hooks on top. And if there aren't enough hooks in the track, they start all over. They're in the business of hit singles, not album dreck. And they know one hook is not enough, that you've got to grab the public instantly and continue to thrill them.


And this formula is working.


I'm not judging it, just telling you how it is.


Could change… But this is how our biggest star, Taylor Swift, creates her music. She's tied up with Max Martin. And so is this summer's phenom the Weeknd. And Miley Cyrus's hits were written by the usual suspects. And there are more players than Max and Luke, but they're all similar, they're men behind the curtain who create the formula, no different from junk food, that's right, Frito-Lay adds unnatural flavorings to keep you addicted, and so do these producers.


So what we've got is a generation gap so wide that the boomers and even the Gen-X'ers can't see across it. They keep clamoring for a return to what once was the same way Justin Timberlake begged for music videos to return to MTV. Music videos are now an on demand item on YouTube, and if melody and albums and all the rest of what once was comes back it will be different, and certainly made by a younger generation free from the past that understands today's world.


This is where we are. The youngsters drive music consumption. The reason those making oldster music can't make money on Spotify is because their audience doesn’t have time to listen. But the youngsters…they've got music on all the time. But we keep crapping on their music. The truth is, they've tuned us out. And they're not looking for what we once had. To them, music is purely sauce, constant background noise or dance fodder…it ain't gonna change the world, that's for tech.


Who are Benny Blanco and Ester Dean? Are you familiar with the canon of Tricky Stewart? Believe me, he's much more important culturally and financially than Keith Richards, whose album is sinking like a stone, despite all the fawning press. How about Stargate? And Sturken and Rogers? All the people truly driving popular culture are in this book. That's why you should read it. And that's why you're gonna hate it. This is music? This is what we've come to?


Yes.


People want to make money. These producers have gone where the money is. The labels are following them. Songs are written in camps. And we're so far from the garden Joni Mitchell is incapable of writing a song about it.


We've got all this info on legal, Don Passman writes an excellent book. People know how not to get ripped-off. But they don't know how to succeed, because they don't know how the game is played. Because those involved are too busy making money to slow down and tell a press that doesn't care.


Credit Seabrook for caring. He was curious as to the genesis of his son's musical favorites.


I just wish he'd gone deeper.


Read this. It's not out for a couple of weeks. But make a note, pre-order it. And at times your eyes will be rolling in the back of your head as what you already know is repeated simplistically. But then comes the meat…


As for those profiled in the book…they're too busy trying to make hits to worry about inaccurate portrayals. Because the truth is songwriting and producing are evanescent careers. As my famous friend says – put Stevie Wonder, Paul McCartney and Paul Simon in a room for a month and tell them if they write a hit we'll have world peace…and they won't be able to do it. You lose the pulse, your instincts are untrustworthy, you just don't want it bad enough.


But these cats do.


And Max Martin has a career longer than the legends.


Which is why you must pay attention. "Quit Playing Games (With My Heart)" may be pablum, but it's better than any rock ballad since. And "Since U Been Gone" is probably the best rock record of this century. And you may not know the rest of the hits in this book, but what the men don't know, the little girls understand.

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