(Hypebot) – Once only available to major players, direct deals with digital broadcasters and services are starting to trickle down into the music indie sector. The latest defection from SoundExchange is indie music and film distributor The Orchard, who announced the move in a letter to its artists and labels. Some of the better know labels distributed by The Orchard include Cleopatra Daptone, Eclipse, Frenchkiss, Purenoise, Nuclear Blast, Sesame Street, TVT and Shoot to Kill Music
While details of the deal were not disclosed, The Orchard promised its clients "highly improved accuracy" and "more money in your pockets," along with monthly instead of quarterly reporting.
And hinting that The Orchard had gotten the kind of preferred airplay and access promises that we've seen some other similar deals, the distributor promised that SiriusXM would be giving "more airtime" and "more attention to Orchard artists and labels
