(CelebrityAccess MediaWire) — The Presidents of the United States of America, who are currently on tour in support of their latest CD, Love Everybody, have made the world’s first music video shot entirely on mobile phone camera technology for “Some Postman,” a track from their current album.
The music video was shot by Australian production company, Film Headquarters, in conjunction with the band’s release of “Some Postman” as their first Australian single.
The music video was filmed in Seattle in just one day using a plethora of Sony Ericsson mobile video phones, which are not currently available in the U.S. The content was then blue-toothed to a Mac computer and composed like a jigsaw puzzle to form the basis of the edit in two-weeks of post-production.
The director of the video, Grant Marshall from Film Headquarters, said he was very excited when The Presidents of the USA agreed to do the shoot. He came up with the idea after the company's creative team lamented how budgets for Australian music videos were far lower than those for international clips. Producer Nick Wolff said: “We joked that budgets were getting so small that the next thing we'd be doing is shooting on a mobile phone.”
Which is exactly what they did.
“We came up with this idea 18 months ago, but couldn’t find a band that would embrace the risk and vision. PUSA loved the concept and were brave enough to undertake the risk. This was a fantastic experience for all of us. The band was fabulous,” he added.
“The result is great and the look reminiscent of the movies available on Quick Time in the ‘90s. The funniest part of the shoot was to see a mobile phone sitting on a tripod – it’s quite a sight. With mobile phone camera resolutions doubling every few years, people will probably look back and say this idea was ‘so 2005’,” said Marshall.
During the production of the music video, over 12 angles were pieced together to make up one composition or shot. The footage recorded by the phones was 1/3000 the quality of standard broadcast. The majority of the footage was shot with the band performing at half time as the phones could not handle the quick movements and as a result, could be blocky and compressed. The format used by the phone camera was 3gp.
Grant Marshall will also film the band during their upcoming Australian tour in October for a live performance concert DVD, which will be released in the spring of 2006.