Ticketmaster Partners With UltraStar Entertainment

(CelebrityAccess MediaWire) — Ticketmaster has been selected by UltraStar Entertainment, LLC as its exclusive fan club ticketing provider, to work with its clients and the company to develop, market and distribute fan club memberships and digital media for UltraStar’s client roster.

UltraStar works with many worldwide touring acts, including the Rolling Stones, Sting, David Bowie, Red Hot Chili Peppers, Bill Gaither, INXS and the World S.U.M.O. Challenge.

“By teaming with Ticketmaster, we're able to reach many more fans and provide them with greater access to fan club membership and the ticket benefits that includes,” said Larry Peryer, President, UltraStar. “Fan club members are among an artist's most important audience. Working with Ticketmaster, we will have greater ability to offer special access to more tickets throughout a venue for our clients' presales and other unique event ticketing services. These are the capabilities we see as integral to our mission of providing more value, options and intimacy to the relationship between our clients and their fans.”

Ticketmaster and UltraStar transformed fan club ticketing in 2005 with new technology that enabled an Internet presale program that packaged concert tickets with fan club memberships sold as a single transaction. Ticketmaster’s integrated functionality enabled consumers to preview available seating selections before ocmmitting to the fan club membership/ticket package purchase and allowed them to choose the price point and seat location best for their budget. –by CelebrityAccess Staff Writers

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