Ticketmaster's TicketWeb Acquires Strobelab

LOS ANGELES (CelebrityAccess) — TicketWeb, a Ticketmaster service focused on providing ticketing services for nightclubs and small venues, announced the acquisition of ticketing data service company Strobelab.

According to Ticketmaster, Strobelab's technology will be integrated directly into TicketWeb and will provide a single dashboard where venue clients will be able to:

Search and view customer profiles that combine ticketing purchase history and social media activity;

Build and deploy fan lists for direct marketing and email campaigns;

Create and post targeted, end-to-end social display campaigns on social media and music streaming platforms without leaving the tool.

The new Strobelab tools will be available to club clients in the U.S., Canada and UK.

“Strobe’s platform completely simplifies the complex process of fan segmentation and ad creation and placement,” said Matt Shearer, senior vice president, small venues and clubs at Ticketmaster, North America. “When you combine that with Ticketmaster’s massive reach, we think it instantly becomes a leading marketing tool in live music to help clubs connect with their fans and find incremental audiences.”