WENATCHEE, WA (CelebrityAccess MediaWire) — The Town Toyota Center has opened for business in Wenatchee. The new venue can seat between 4,300 and 6,000 people depending on configuration and will play host to Wenatchee Wild hockey games and Wenatchee Fire soccer games, the Seattle Times reported.
The venue's development was overseen by Tempe, Arizona-based Global Entertainment, who will also manage the facility and have plans to book concerts, rodeos and other entertainment events at the arena. Currently on the horizon at the Town Toyota Center is Disney's High School Musical the Ice Tour and a concert by Chris Botti.
Global also signed a $1 million, 5-year naming rights deal for the venue with Town Toyota. Included in the deal will be a suite at the arena, access to second level bars, indoor/outdoor signage and branding on all printed materials.
According to the Wenatchee World News, the deal provides the town (via the Public Facilities District) with the lion's share of the proceeds from the naming rights deal with Global taking 17.5 percent in commission fees.
"Town Toyota is a dream partner. They are eager to support this project and this community." Linda Haglund, director of sales and marketing for the Town Toyota Center, told the Wenatchee World News. – CelebrityAccess Staff Writers
