LOS ANGELES, Calif. (CelebrityAccess News Service) – The Journalism, Public Relations and Fund Raising Department of UCLA Extension will offer for the 17th consecutive year its comprehensive "Publicity in the Music Industry" class to be taught by veteran music PR executive Cary Baker. Baker will instruct an all-day "introduction" to music publicity on Saturday, January 24, 2003, from 9:30 a.m.- 5 p.m., followed by six consecutive close-up sessions on subsequent Tuesday nights from January 27 until March 2 (7 – 10 p.m.) The course will be held at the UCLA Extension building, 10995 Le Conte, Room G33. Additional information is available at (310) 825-0641.
Once an ancillary function of the music industry, publicity now plays an aggressive front-line role as creating and maintaining the right image and point-of-view have become central to a recording artist’s career development.
The one-day music publicity seminar on January 24 will survey the elements and processes of a successful publicity campaign. The class features guest speakers from all sectors of the media and the music industry.
The six three-hour Tuesday evening sessions (January 27 – March 2), which complement the one-day seminar, explore in depth many music publicity elements, including writing effective press releases and bios, publicity plans and projections, implementing the campaign, the importance of organized follow-up, creating a profile on tour, how to build and maintain a buzz, music on TV, when to say no to exposure, the crucial role of the Internet in publicity and how it has expanded the publicist’s role, breaking a news story, planning receptions, producing electronic press kits, assigning photography, niche publicity, the mindset of publicity and how to deal with rejection and comparisons on working in-house vs. out of your own house. Implementing the principles learned to practice, students will write an artist bio with the opportunity to interview a featured guest recording artist to be announced shortly.
The class will feature guest lecturers from all areas of the music, media and Internet industries. Among those scheduled are: David Adelson, Hits magazine/E! Entertainment Television, Bob Bernstein, Universal Music Group; Hanna Bolte, BMI; veteran record executive Jay Boberg; Bryn Bridenthal, DreamWorks Records; Lellie Capwell, Vanguard Records/Welk Music Group; Lester Cohen, WireImage; Ted Cohen, EMI Music; Karen DeMarco, mPRm; Henry Diltz, photographer; Dan Epstein, freelance journalist/author; Bruce Haring, DIY Convention and author, Beyond the Charts: MP3 and the Digital Music Revolution; Steve Hochman, Los Angeles Times; Billy Johnson, Jr., Launch; Susan Mainzer, Green Galactic; Sal Manna, bio writer; Gayl Murphy, media trainer; Melinda Newman, Billboard; Natalie Nichols, Los Angeles Times; Josh Norek, JN Media (Latin music publicity); John Payne, LA Weekly; Bud Scoppa, bio writer; Will Tanous, Warner Music Group; Tess Taylor, National Association of Record Industry Professionals (NARIP); Natalie Windsor, AP Radio Network. (Speakers are subject to availability and may change without notice.)
The Baker/Northrop Media Group, based in Encino, Calif., was founded in 1997 by Cary Baker and Sheryl Northrop as a full-service company providing media solutions for the music and new media industries. Its clients have included Lisa Loeb, Delbert McClinton, Sundance Channel, Caitlin Cary, Robert Earl Keen, Loudon Wainwright III, The Yardbirds, Steve Vai, R.L. Burnside, Robert Cray, Suzy Bogguss, Cheap Trick, Bobby Rush, Pam Tillis, Dominic Chianese and more.
Prior to forming The Baker/Northrop Media Group with Northrop, Baker served as VP Publicity at Discovery Records, Capitol Records and I.R.S. Records. He was a music journalist and has produced and annotated several reissue albums. He holds a degree in journalism from Northern Illinois University. Baker has served on the Board of Governors for both the Los Angeles and Chicago Chapters of NARAS. Presently he sits on the Board of Directors for the Americana Music Association and the Blues Music Association. He is a member of Entertainment Publicity Professional Society (EPPS) and the Music Industry Executive Steering Committee for City of Hope.
For more information on “Publicity in the Music Industry,” please call UCLA Extension at 310-825-0641. Online enrollment and additional course information are available on UCLA Extension’s Web site: www.uclaextension.org
UCLA Extension’s Music Industry Publicity course features a wealth of dynamic speakers with a finger on the pulse of really happening in the boardrooms, the newsrooms, and on the streets. This class rocks!
For additional information on the Music Industry Publicity course at UCLA Extension, contact:
Cary Baker, The Baker/Northrop Media Group, 818-986-5200 x 222 or cary@bakernorthrop.com –by CelebrityAccess Staff Writers
