SANTA MONICA, CA (Hypebot) â€“ The insert in more than 20 Universal Music Group titles being introduced as a part of Wal-Mart's "Earth Month" promotion contain a paper insert imbeded with wildflower seeds. Its all part of a growing movement to green the music industry with environmentally friendly packaging and messages.
The albums will be sold in the new REPAK CD package, an all paperboard option containing third-party certified, renewable recycled paper. The REPAK's design features a recessed cavity to hold the disc in place, eliminating the need for a plastic hub or tray and is part of Shorewood Packaging's "greenchoice" program. The new packaging will replace the jewel box version of each title. Those albums (see list below) will also include the wildflower insert offering three free digital downloads from the UMG catalog.
A partial list of titles included in the catalog albums re-release:
In 2006, UMe launched the first completely paper-recyclable (sleeve and tray) packaging in the music industry. Since then, more than 10 million nearly carbon neutral packaging have used special eco-friendly materials with UMe reducing the CO2 emissions and carbon footprint by 2400 tons. This lower carbon footprint does not include the reduction of CO2 emission during the transportation due to the lower weight of the special packages (half the weight compared to a jewel case).