VENUE NEWS: USANA Amphitheater To Open in July (Click on More to view all articles)

The USANA Amphitheater, owned by United Concerts as part of a partnership with New York-based Quincunx, a subsidiary of Q Prime artist management, is scheduled to open in West Valley City this July.

"For years, we produced concerts in Park City [at the 12,000-capacity Canyons]," said United Concerts' Dave McKay on BYU NewsNet; United Concerts began plans on a new amphitheater when the venue stopped staging large-scale concerts.

"I think the site we have chosen will truly highlight the features" of the valley, McKay said. "People truly like to be outdoors in the summer."

The amphitheater will seat 20,000 people – 7,000 reserved seats and 13,000 lawn seats – and will also have 40 box seats. The stage measures 120 feet wide, 80 feet deep, and 60 feet high from the base of the stage, and the loading docks can accommodate seven trucks at the same
time.

Confirmed shows include John Mayer and Counting Crows (July 8), Phish (July 15), Dave Matthews Band (July 22), 50 Cent, Jay-Z and Snoop Dogg (July 23), Lollapalooza (Aug. 21), Tom Jones (Aug. 27), Radiohead (Aug. 28), Chicago (Sept. 1) and ZZ Top (Sept. 17).

USANA Health Sciences, Inc., a nutritional supplement company basedin West Valley City, purchased the venue's naming rights.

Ravens Stadium Renamed M&T Bank Stadium

Buffalo-based M&T Bank will pay the 2001 Super Bowl winners, the Baltimore Ravens, $75 million over 15 years, for the naming right on Ravens Stadium, which has now been renamed M&T Bank Stadium.

"There is no better way to utilize our marketing dollars to achieve cost-effective, high-impact recognition in a new marketplace," M&T Bank President Robert Sadler said, reports the Baltimore Business Journal.

According the Dean Bonham, president of the Denver-based Bonham Group sports marketing company, the deal falls within the range of most naming-rights agreements, which
run between $2 million to $7 million a year for 20 to 30 years.

The M&T name will be on the inside and outside of the 68,915-capacity stadium as well as in a broad range of corporate identity signs, in-stadium M&T Bank ATMs, highway signs, promotional events and the team's renamed M&T Bank Marching Ravens.

M&T Bank Stadium was built in 1998 and cost $220 million. For the next four years it was known as PSINet Stadium, after the Internet service provider bought the naming rights. However, PSINet went bankrupt in 2002.

Sin-e Reopens

Sin-e, the East Village club that an unknown Jeff Buckley liked to call home, has reopened after five years at 150 Attorney Street (at Stanton Street) on the Lower East Side of New York City and caters to mostly local talent.

Whereas the former St. Mark's Place coffeehouse was free to the public, the new 225-person capacity coffeehouse club charges a cover, generally $6-$7-$8, sometimes as high as $12. Sinead O'Connor once appeared at the old club for a few nights, easily the biggest attraction the Shayne Doyle club ever booked. Sin-e is booked by Bill Bronson at 212-388-0079.

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