Verizon Doesn't Renew Sponsorship Deal At Verizon Wireless Theater

HOUSTON, TX (CelebrityAccess MediaWire) — Another Live Nation operated venue is losing its Verizon moniker after the sponsorship agreement between the promoter and communication provider expired without renewal.

The 3,000 capacity Verizon Wireless Theater is now known as the Bayou Music Center. The Bayou originally opened in 1997 as the Aerial Theater, but became the Verizon in 2002. The theater is a part of the Bayou Entertainment complex in downtown Houston. Among the acts that have played there over the years are Neil Young, Skrillix, Willie Nelson, The White Stripes and Elton John.

This is the at least the third venue that Verizon has opted not to renew naming rights sponsorship deals with. As previously reported in CelebrityAccess, the The Verizon Wireless Music Centers, both in Pelham Alabama and Indianapolis underwent similar name changes.

Other Live Nation venues such as the Verizon Wireless Amphitheatre still carry the Verizon name. – CelebrityAccess Staff Writers

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