Virgin Group Forms Partnership With MusicNet

(CelebrityAccess News Service) — Virgin Group has formed a partnership between Virgin Digital and MusicNet, marking the first time that a company will combine the worlds of retail, mobile services, consumer-electronics and the Internet into a cohesive, global digital music destination. The new offering will bring together Virgin's unique media assets to develop a full service entertainment destination for consumers who want to access their music anytime, anywhere. Zack Zalon, most recently general manager of Radio Free Virgin, will spearhead the company.

Sir Richard Branson, founder of the Virgin Group of companies, stated, "Passionate music fans have made it clear that they want their music when they want it, where they want it, and how they want it. Well, we've heard them. We're going to redefine the way that our customers relate to their music — we're going to take digital music into the stratosphere."

Virgin Digital, the digital-entertainment platform of the Virgin Group, will work directly with MusicNet, to integrate and promote a digital download store and subscription music club into the Virgin Digital service. This global service, incorporating over 700,000 music tracks, will allow consumers to either purchase music a-la-carte, or to pay a small monthly fee to gain unfettered access to the entire catalog of available music without any surcharges. Each option will be available on the Internet, in retail stores, on mobile phones and on consumer electronics devices.

"This is an exciting opportunity for the millions of consumers who are as dedicated to music as we are," said Simon Wright, chief executive of Virgin Entertainment Group. "We will offer a 360-degree world of music through Virgin Digital with more selection, better sound quality, exclusive customer service features and the passion and attitude that defines the Virgin experience."

MusicNet's CEO, Alan McGlade, concurred, stating "We are thrilled to be working with Virgin in a global relationship with significant reach and well known assets spanning online, wireless, retail and devices which promises to deliver the industry's most entertaining and accessible digital music experience. MusicNet is already the leading service provider of digital music with more on demand music subscribers than any other company. This partnership is the perfect example of two best of breed companies bringing together their respective expertise to deliver a great digital music experience to consumers everywhere." –Bob Grossweiner and Jane Cohen

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