SYDNEY, AUS (CelebrityAccess) –Universal Music Australia and streaming service Optus have today (May 29) announced that they will be extending their partnership to further strengthen the connection between music, artists, and fans.
Universal Music Australia and its in-house creative agency, BRiNG, will continue to collaborate closely with Optus focusing on the promotion of their Australian first music product where select Optus customers can stream music without using their data on Google Play Music, iHeartRadio and Spotify streaming apps.
The relationship has already produced a series of engaging artist partnerships for customers and music fans to get closer to their favourite artists via immersive live events and original artist content with an impressive roll call of local and global talent including Justin Bieber, Sam Smith, Shawn Mendes, The Preatures, Troye Sivan, Lorde and many more.
Speaking of the partnership extension, Roddy Campbell, Managing Director of BRiNG said: “With music consumption rising across the board, more and more brands are embedding the power of music in their customer engagement and branding practices. Optus committed to an always on approach and we’re delighted to see that it’s working for consumers, for artists and labels and importantly for their business. We’ve set a high benchmark over the last two years but look forward to creating even more memorable moments together in this next phase of the partnership.”
Bushra Abel, Optus Associate Director of Content Entertainment added: “Australians are passionate about music and we love connecting our customers with their favourite artists. Over the past few years, we have been able to create amazing music moments, tailored for the fans, and our partnership with Universal Music Australia has allowed us to work alongside local and global talent such as Justin Bieber, Lorde, Sam Smith, Troye Sivan and INXS. We are excited to continue to work with Universal Music Australia to keep delivering game-changing music experiences across live events, premium video, music streaming and more”.
To kick off the renewed partnership, Optus has teamed up with EMI Australia and Sydney electro duo The Presets to celebrate the release of the band’s highly anticipated 4th studio album, ‘HI VIZ’, out June 1.