AMSTERDAM, NL (CelebrityAccess) — Sir Elton John has teamed up with Britain’s Prince Harry to launch MenStar, new $1.2 billion initiative that seeks “innovative ways to break the cycle of HIV transmission and ultimately end the AIDS epidemic by 2030″
The two announced the new coalition during the second day of the international 2018 AIDS conference in Amsterdam. The coalition brings together a variety of stakeholders, including The Global Fund, the U.S.-backed PEPFAR, the U.N.’s UnitedAid, and the Elton John Aids Foundation.
MenStar will take a multi-track approach to achieve its goals, including data analytics and program design to better adapt services to men; targeted marketing; and new innovations, such as HIV self-testing. The partnership will also ensure essential HIV commodities and services are available to meet increased consumer demand.
Multiple approaches will be deployed to reach MenStar’s goals: data analytics and human-centered design to better adapt services to men; nuanced demand creation; targeted marketing; innovations, such as HIV self-testing; supply-side solutions. The partnership will also ensure essential HIV commodities and services are available to meet increased consumer demand.
“I am honored to be sharing the stage with someone who has always put people at the center of his work, Sir Elton John,” Harry said in during a speech at the conference in Amsterdam. “For over a quarter century, Elton has worked tirelessly to fund research and services in communities around the world. And today, he has come to Amsterdam to announce his latest endeavor, a billion dollar global partnership to break the cycle of male transmission of HIV, particularly in sub-Saharan Africa.”
“Young people are the only age group where HIV infections are rising, not falling,” John added. “We have to do much, much more to bring men, especially younger men more fully into the fold.”
