AUSTRALIA (CelebrityAccess) – Live Nation Australia and Optus have announced an exclusive multi-year partnership that will provide the telco giant’s pre and post-paid broadband customers with a host of new benefits.
Through its Optus Perks program, customers will now have access to everything from ticket presales for select Live Nation events and tours to special promotions and premium experiences.
Commenting on the partnership, CEO of Live Nation Australia Roger Field said: “Optus have great credentials in supporting the Australian industry and we are excited to be partnering with them. With the huge growth of the experience economy, and with live music at the centre of this, Optus values the power of live bringing a number of benefits to their customers with this partnership.”
Optus managing director of marketing and product Ben White added: “At Optus, we’re really excited to be teaming up with Live Nation to reward our customers with special access to presale tickets and events by some of the world’s biggest and most popular music artists through our Optus Perks program.”
The first promo, which is set to launch this month, will give Optus customers the chance to win a year’s worth of Live Nation VIP concert experiences (12 double VIP passes in total) to the value of over $20,000.