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Newly Relaunched Arista Records Announces Trio of Key Hirings

Newly Relaunched Arista Records Announces Trio of Key Hirings

Brian Vinikoor, Dieuwertje “Dee” Heuvelings, Ethan Geltzer.
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NEW YORK (CelebrityAccess) – Sony Music’s newly relaunched Arista Records has this week announced a trio of key hirings.

Brian Vinikoor, who previously worked at management services company mtheory has been named vice president of marketing, Ethan Geltzer, who joins from KNCTRNL Artist MGMT will be the new senior director of digital marketing and branding, and former Spotify senior editor and playlists curator Dieuwertje “Dee” Heuvelings will become senior director of A&R and marketing.

Commenting on the appointments, Arista CEO David Massey, said: “I am delighted to welcome Brian, Dee and Ethan to the team. We are building Arista as a new model major label, and they each are forward-thinking industry professionals with experience outside of the recorded music business who bring a tremendous amount of creativity and expertise to the company.

“I look forward to working with them to develop progressive and innovative approaches to marketing, branding and discovery that will help our artists advance their careers and connect with audiences on a global scale.”

All three are based in New York and will report to Massey, who was recruited by Sony to help relaunch and re-organize Arista in early 2018.

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