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Viagogo Gets A Favorable Decision Regarding Online Advertising

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UNITED KINGDOM (CelebrityAccess) Secondary ticketing outlet Viagogo has received some good news from the U.K’s Advertising Standards Authority, which has rejected a claim by FanFair Alliance that Viagogo’s Google advertisements could mislead consumers.

The decision centers around a paid-for Google search ad for Rolling Stone tickets at Olympic Stadium that did not identify Viagogo as a secondary ticketing site. FanFair was one of three organizations to file a complaint.

Viagogo argued that consumers would not be confused considering their established presence in the marketplace and that there were multiple ways in which consumers could, and did, locate primary tickets and that a search result brings back plenty of options, using airplane tickets as an example.

“We investigated the ad under CAP Code (Edition 12) rules 3.1 and 3.3 (Misleading advertising), but did not find it in breach,” the ASA decided.

The decision reverses an earlier draft ruling in June, according to IQ, and FanFair has submitted an appeal to ASA reviewers.

“We are struggling to make sense of this decision,” FanFair campaign managers Adam Webb told IQ. “It defies all evidence and favors a controversial and potentially lawbreaking Swiss website over the interests of British consumers. An ASA stamp of approval flies in the face of everything we know about Viagogo, and implies that the site and its marketing practices meet the regulator’s standard of being ‘legal, decent, honest and truthful.’”

Viagogo is currently facing legal action from the Competition and Markets Authority for alleged failures to “overhaul the way [it does] business” to comply with British competition law, IQ said.

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