LOS ANGELES (CelebrityAccess) – Hunger Relief International (HRI) announced this week that it will be launching a multi-media awareness campaign called Beat Hunger to benefit Haitians facing extreme poverty.
The campaign, which created and produced by Matt Williams of Addition Media and kicks off on October 18, will feature pre-recorded messages from a number of popular percussionists, drummers and DJs including Mix Master Mike, Stewart Copeland of The Police, Dame Evelyn Glennie, Sheila E., Kenny Aronoff, Stephen Perkins, Kristen Gleeson-Prata of BØRNS and Rico Nichols of Kendrick Lamar’s live band.
Commenting on the campaign, Rachel Zelon, founder of HRI said in a statement: “Haiti is our close neighbor. We at HRI are absolutely committed to help those impacted by extreme poverty, a group numbering in the millions. Our Haitian team works with the goal of ending chronic hunger and resolving food insecurity for the long term. We are extremely grateful to have assembled a wonderful group of musicians to bring attention to the ongoing difficulties facing Haitians.”
Copeland added, “This is the proper use of a megaphone … we’re banging up a noise to get society to focus on what can be done to beat hunger on this earth.”