(CelebrityAccess) – Sony Music Latin announced this week that Chilean singer/songwriter Paloma Mami has joined the label’s US roster.
Mami, who grew up in New York, scored a viral hit with her first independently produced Spanish single and video “Not Steady,” which has now surpassed 3 million views.
Commenting on the signing, Nir Seroussi, president of Sony Music US Latin, said: “Thirty seconds into the ‘Not Steady’ video, we knew without a doubt that we’re looking at a star. We can’t wait for the rest of the world to discover Paloma.”
With a delicate but powerful voice that fuses dancehall, trap/soul and R&B, Mami is clear about what she intends to accomplish with her music, adding: “My music is a more elegant urban style, without references to drugs and sex. It’s smooth and sophisticated but with a strong impact, as you can see in the video. And that’s the image I intend to project throughout my career.”