UNITED KINGDOM (CelebrityAccess) Ticketmaster has officially launched its Ticket Exchange platform in the U.K. while shuttering its Seatwave and Get Me In! resale sites in the process.
The new system, which was announced in August, is a price-capped system that has been mostly endorsed by the industry.
“Fans simply hit ‘sell’ on the tickets they can no longer use, and they’ll be put in front of millions of others to buy and go to the show in their place,” TM says. “When tickets are resold, we’ll cancel them and send new, unique ones to the fan who has bought them. That ensures that all tickets on Ticketmaster are 100% verified and fans will have no concerns about getting in at the door.
“Next up, want to transfer tickets to friends? With just one click fans now can. If fans have bought digital tickets they can download them straight onto their mobile and transfer them over.”
Get Me In and Seatwave were acquired by Ticketmaster in 2008 and 2014, respectively. Both operated throughout the UK with Seatwave also operating in Ireland, Italy, Finland, Spain and the Netherlands.
The new system has a similar model to Fan-to-Fan, with sellers receiving the original price of the ticket and buyers paying a 15 percent fee to receive the ticket. Sites like FanSALE and AXS Marketplace cap the resale prices at 10 percent above face value.
TM”s TicketesNow and Ticketmaster Resale in North America allow a markup price for ticket resale.
The shuttering of the two ticketing platforms leaves only StubHub and Viagogo the last-standing major secondary sites in the U.K.