STOCKHOLM, SWE (CelebrityAccess) – Stockholm-based sample licensing startup Tracklib has announced the addition of two ex-Spotify executives, Petra Hansson and Niklas Ivarsson to its Advisory Board.
Hansson comes to Tracklib following 10 years with the streaming giant during which time she served as General Counsel and Head of Business Affairs & Associate General Counsel. She now serves as an advisor and investor for a number of other startups and companies.
Ivarsson joins Tracklib following nine years as the Global Head of Licensing at Spotify. He now supports startups through advisory roles, board representations and angel investments.
Commenting on the appointments, Pär Almqvist, founder and CEO of Tracklib, said: “Petra and Niklas have decades of experience between them in the areas that are most vital to us. We’ve built great relationships with the global music industry over several years, and their insights will be important guides as we move into our next phase of growth.”
Hansson added: “Tracklib’s platform makes otherwise complex sample licensing easy for the creative community. By doing so, Tracklib not only enables the creation of new music, but also respects and rewards the creators of the original musical works and sound recordings.”
Ivarsson said: “Collaboration in music will continue to grow and Tracklib’s platform will help the creative community to become even more creative, while at the same time making sure that the monetary value is fairly shared between the right copyright owners.”
Tracklib, which describes itself as “the world’s first record store with songs for sampling,” currently offers 70,000 tracks for download.