NEW YORK (CelebrityAccess) — The Madison Square Garden Company announced a partnership with security technology company CLEAR that names the company as an “Official Partner” of Madison Square Garden.
The deal will also create a dedicated biometric entry system for the venue. Fans will be able to access the lane via a fingerprint scanner that clears them for a physical screening.
CLEAR ‘Ambassadors’ will be on are available to assist MSG patrons with a one-time enrollment process that combines a person’s identification and biometrics into a single customer profile.
CLEAR members also now have the ability to opt-in, either by email or at the time of enrollment, to receive emails from MSG about events, promotions, and other offers.
“Launching at MSG represents a major milestone for CLEAR, and we look forward to making our members’ experience there more efficient, easier and more predictable so they don’t miss out on what they came to see,” said CLEAR CEO Caryn Seidman Becker. “By adding The Garden to our growing New York City ecosystem, CLEAR members can now enjoy frictionless experiences at three iconic sports and entertainment venues and three key local-area airports with one biometric ID.”
CLEAR is a major player in the world of biometric security and their technology is already in place at more than 40 airports around the U.S. Its technology has also been implemented at other major sports and entertainment venues around the U.S., including Detroit’s Comerica Park, Coors Field in Denver, and SunTrust Park in Atlanta.
In select cities, Clear biometrics also facilitates concession services, allowing patrons to purchase food or drink and allow them to not need to provide ID when purchasing alcohol.