BARCELONA (CelebrityAccess) – Sony Music and FC Barcelona have announced a deal that will bring together “big name football stars and big-name music artists.” Under the terms of the new two-year contract, which was first reported by Billboard, FC Barcelona will also make use of the Sony Music catalog for promotional content produced by the club.
To celebrate the agreement, Sony held a reception in Miami on Monday (Aug. 5) that included a number of big-name artists and Barça players, who are currently in the United States to close the 2019 preseason playing two friendly matches against Napoli.
Among those in attendance were musicians Carlos Vives, Becky G, Pedro Capó, Nicky Jam, and ChocQuibTown. FC Barcelona players Sergio Busquets, Ivan Rakitic, Ousmane Dembélé, Antoine Griezmann, Arturo Vidal, Rafinha, Samuel Umtiti and Jordi Alba were also on hand, as were the Club’s president, Josep Maria Bartomeu, directors Marta Plana and Javier Bordas, the board’s Cultural Delegate Teresa Basilio, technical secretary Eric Abidal, and Barça ambassador Juliano Belletti.
“With this initial collaboration agreement we intend to improve the fan experience for our supporters through musical content and innovative audiovisual materials,” said Bartomeu in a statement.
“Our prestigious partnership with the FC Barcelona organization… gives both parties a unique platform to tell stories by combining music and sports,” added Sony Music Latin Iberia chairman and CEO Afo Verde.
According to FC Barcelona, the new venture with Sony Music is part of the club’s goal of “proactively partnering with entities that share its values and philosophy.” The club says the deal also reinforces its strategy of establishing alliances with leading brands that allow the soccer club to continue at the forefront of the sport and entertainment industry.
In the coming months, FC Barcelona says other specific projects will be revealed, involving the presence of artists at events organized by Barça; shared content with the participation of artists from the Sony Music label and the club’s players; in addition to the use of the Sony Music catalog for content produced by the club’s different channels.