LONDON (CelebrityAccess) – UK-based virtual reality music platform MelodyVR has inked a VR content creation and distribution deal with Beggars Group.
The deal means that MelodyVR will have the right to create and distribute both live and pre-recorded VR content produced with artists from the group’s labels, which include 4AD, Matador, Rough Trade, XL Recordings and Young Turks.
Artists signed to labels represented by Beggars Group include The National, FKA Twigs, black midi, Jungle, Queens of the Stone Age, Big Thief, The xx, Amyl & The Sniffers, King Krule, Grimes, Interpol, Aldous Harding, Kurt Vile, Kamasi Washington and Radiohead among others.
Anthony Matchett, Founder and CEO MelodyVR said: “I’m pleased to enter into this agreement with Beggars and look forward to working with their exceptional, diverse roster of independent talent, to create ground breaking immersive virtual reality experiences for their fans.”
Simon Wheeler, Director of Commercial Strategy Beggars, added: “We’re pleased to be working with MelodyVR to bring the extraordinary artists that our labels work with to the fast-growing audiences in virtual reality. I will be fascinated to see what creativity we can cook up together and create exciting new music experiences.”
In March the MelodyVR signed licensing deals with UMPI Ltd, a part of the Universal Music Publishing Group, SACEM (the Society of Authors, Composers, and Publishers of Music), ASCAP (the American Society of Composers, Authors and Publishers) and BMI (Broadcast Music Inc.).
Most recently, the VR company live-streamed London’s Wireless Festival in VR attracting upwards of 250,000 viewers.