LOS ANGELES (CelebrityAccess) – American Airlines has struck a naming rights deal with LA Stadium and Entertainment District at Hollywood Park (LASED).
American Airlines will be a Founding Partner of LASED, the 298-acre world-class sports and entertainment destination being built by Los Angeles Rams owner/chairman E. Stanley Kroenke for the Los Angeles Rams and Los Angeles Chargers. The development will reportedly feature unparalleled event venues, office, retail and residential spaces, and more than 20 acres of parkland, with LA Stadium, positioned as the centerpiece.
As a part of the agreement, the airline will be the exclusive naming rights partner of American Airlines Plaza, a 15,000 capacity 2.5-acre two-level open-air space that serves as a main entrance into the stadium and performance venue.
Of the agreement, Jason Gannon, managing director, LASED said: “As we continue Mr. Kroenke’s vision to build the premier destination for sports and entertainment at Hollywood Park, we are proud to partner with an industry-leading business such as American Airlines. We are both making investments in Los Angeles that will provide fans and customers an elevated experience as they travel, live, work and play.”
American Airlines Plaza will be open to the public year-round, on event days, as well as non-event days.