NEW YORK (CelebrityAccess) – iHeartMedia has announced the premiere of Sunday Night Podcasts, a new programming initiative that will see the company’s most popular podcasts air on hundreds of iHeartMedia broadcast stations every Sunday.
The initiative is part of the company’s “Podcast, Meet Broadcast” strategy, which looks to spread awareness of its podcast programming to an estimated quarter-billion broadcast listeners across 850 iHeartMedia stations in the U.S.
Commenting on the initiative, iHeartPodcast Network president Conal Byrne said: “We’re thrilled to bring some of the world’s best and most popular podcasts to our broadcast listeners every Sunday. iHeartMedia reaches 91 percent of the U.S. population with just our broadcast radio stations alone, so we’re uniquely able to provide the scale critical to introducing podcasts to the millions of Americans who aren’t yet familiar with them.”
The inaugural edition of Sunday Night Podcasts is slated to air this Sunday, August 11, with season two, episode one of The Ron Burgundy Podcast, an iHeartRadio Original Podcast co-produced by iHeartMedia and Funny or Die. It will air across 270 iHeartMedia broadcast stations spanning a variety of formats including CHR, Hot AC, Country Rock, Urban and News/Talk.
Upcoming Sunday Night Podcasts will include Stuff You Should Know, Ridiculous History, Atlanta Monster, Stuff You Missed in History Class, Math & Magic: Stories from the Frontiers of Marketing, Whine Down with Jana Kramer, TechStuff, Hell and Gone, The Ben and Ashley I. Almost Famous Podcast and Happy Face.