LOS ANGELES (CelebrityAccess) – Veteran music executive Rory Felton has announced the launch of artist management and record company, Feltone, with a newly inked global distribution deal with The Orchard.
A self-described ‘post-modern’ music company, Feltone, which provides full record label, digital distribution, and artist management services, says it was born from a philosophy of partnering with incredible artists through flexible deal structures and can advance artists’ careers in multiple areas at any stage.
“Now is the greatest time in human history to be an artist,” said Felton. “There are more tools and resources available to new artists than ever before. With a click of a button, an artist can distribute their music to billions of people. With today’s Fan Relationship Management tools, I don’t know if everyone quite grasps the magnitude of the growth-hacking opportunity.”
Previously, Felton, who is also the co-founder of The Militia Group and was named a Top 30 under 30 Executive by Billboard Magazine, has lead innovative digital marketing and commerce campaigns for major labels, music festivals, artists and brands such as Green Day / Warner Records, Lady Gaga, Tim McGraw, Snoop Dogg, Adidas, Oreo, Marriott, and more.
Through Feltone, he also invests in and advises innovative tech and music startups.
Feltone’s inaugural artist roster includes Los Angeles based alt-rapper, Jack Bruno, who’s toured this past year with Juice Wrld, SmokePurrp, Lil Pump, and 6ix9ine; Utah’s indie-pop darlings The National Parks, who’ve racked up over 50 million streams; bedroom pop stalwart, Black Pool; European festival favorite and Mothership publishing artist, WARGIRL; Soundcloud rap scene breakout, Surf, and Atlanta rap power couple Kori & Chyna.