AWAL Promotes Nicki Shamel to Vice President, Digital Sales & Account Management, North America
AWAL promotes Nicki Shamel to Vice President, Digital Sales & Account Management, North America. Courtesy Image.

AWAL Promotes Nicki Shamel to Vice President, Digital Sales & Account Management, North America

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LOS ANGELES (CelebrityAccess) – AWAL, Kobalt’s recording arm, has promoted Nicki Shamel to Vice President, Digital Sales & Account Management, North America, the company announced today (Oct. 18).

Based in Kobalt’s Los Angeles office, Shamel was previously Senior Director, Digital Sales & Account Management.

Since joining AWAL in 2017 as the team’s NY-based Director of Digital Sales & Account Management, Shamel has led the restructuring of AWAL’s digital team by doubling it in size to manage the more than 200% growth in monthly streams for artists including Lauv, Kim Petras, Omar Apollo, Snoh Aalegra and others. In addition, she has taken the lead on new opportunities with established global digital players like Apple Music, Spotify, YouTube Music, Amazon Music, and more.

In this new role, Shamel will be tasked with overseeing AWAL’s digital strategy for all of North America.

Of the promotion, AWAL President Ron Cerrito said: “AWAL is in the midst of an exciting period of growth across our roster, marketing capability, and investment in artist careers. One of the most important resources for our artists is our team. Nicki is an energetic and hands-on leader whose competitive nature and dedication to the growth of AWAL makes her an invaluable member of our team. We’re proud to announce her continued growth with AWAL as the Vice President, Digital Sales & Account Management, North America.”

Shamel added: “I am truly grateful to Lonny Olinick and Ron Cerrito for this tremendous opportunity to grow my career at AWAL. Artists are at the center of everything we do, and I am continually inspired by the leadership at Kobalt to create, deliver and achieve the most competitive results for our partners. I couldn’t be more thrilled to start this next chapter leading an incredible team who is at the forefront of what marketing and promotion looks like in today’s world.”

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