LONDON (CelebrityAccess) — AEG announced that American Express has extended its existing relationship to become the new presenting partner for AEG’s BST Hyde Park concert series in London.
The new partnership with AEG, and brokered by AEG Global Partnerships, will see the concert series renamed American Express Presents BST Hyde Park and allow American Express Card Members to access exclusive pre-sale for all of the shows and a range of benefits at the event.
Stew Heathcote, Senior Vice President & Managing Director, AEG Global Partnerships said: “American Express’ ability to not only drive ticket sales through pre-sales but connect the fan and artist in unique ways demonstrates true marketing innovation and is one reason why American Express is so respected in the entertainment space. We are not only proud but grateful that our global relationship has expanded to incorporate American Express Presents BST Hyde Park. We look forward to the positive impact it will have upon the show and its fans.”
Brandy Sanders, Vice President, Global Entertainment Partnerships & Experiences, American Express said: “We’re excited to bring American Express Experiences to the heart of London culture this summer, adding BST Hyde Park as a partner. From first access to the hottest tickets to truly unforgettable experiences, we enhance the moments that bring our Card Members closer to the music and artists they love.”
Now in its eighth year, BST Hyde Park is set to return in 2020 in July, but other details about the concert series, including the lineup, have yet to be announced.