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Music Works International Launches In North America With Gunter Schroder Leading Domestic Booking

Music Works International Launches In North America With Gunter Schroder Leading Domestic Booking

Gunter Schroder. Courtesy of Music Works International.
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BOSTON, MA (CelebrityAccess) – International booking agency Music Works International (MWI) has announced its expansion into the US and Canada.

Leading the charge is industry veteran Gunter Schroder who will head up the newly minted domestic arm of the five-year-old agency.

Schroder brings 18 years of international booking experience to MWI. Hailing from South Africa, he began his music business career at Boston’s Berklee College of Music where he received the “Aerosmith Award” for his budding agent work as a student. Schroder went on to found a regional music festival, Boston Big Rock Showcase, which had successful runs at the Somerville Theater in 2000 and 2001. From there he landed at The Kurland Agency in 2002 where he worked to develop international tours for artists including Pat Metheny, Chick Corea, Bobby McFerrin, Sonny Rollins, and Ornette Coleman. In 2017, he was named VP of International Touring and charged with developing an overall strategy to increase the agency’s client profiles in the Far East, South America, Australia, and New Zealand.

MWI founder Katherine McVicker said: “I started this agency five years ago with no idea that we would grow so quickly. Developing the North American market is the natural progression for us. Having Gunter join our group of focused and growth-oriented industry professionals makes us a better agency all around.”

Schroder added: “It is an honor to join forces with the MWI team. I have admired Katherine’s career for a long time, and share her vision for developing a comprehensive global strategy to further develop the careers of our clients. We are poised to move into the new decade stronger and fiercer, and have some exciting plans in the works outside of simply being just a booking agency. More will be revealed soon…..”

Music Works International North America roster includes Ambrose Akinmusire, Bob Reynolds, Darcy James Argue, Forq, Hamilton de Holanda, House of Waters, Nigel Kennedy, Peter Cincotti, Robin McKelle, and Sona Jobarteh.

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