(Hypebot) — Fan interest in both free and paid livestreams is continuing to grow and more musicians embrace the medium.
16,000 artists have done more than 51,000 live streams, according to new stats shared from live music discovery and marketing platform Bandsintown. The free platform offers artists tools to list and market live streams and fans “Notify Me” and “Watch Live” options.
Interest In Paid Livestreams Surge
In the last three months interest in paid live streams has been surging.
In that period interactions with free livestreams have declined 26% while at the same time ticket clicks on paid livestreams have risen by 577%, according to an analysis by Billboard’s Eric Frankenberg.
“Ticket clicks on paid events were just 14% of the engagement from free streams in July on Bandsintown,” writes Frankenberg. “Fast forward two months and paid livestreams have overtaken free livestreams, over-indexing by 33%.”