SAN FRANCISCO (Hypebot) – Crowdfunding platform Indiegogo offers a lot of resources for understanding music crowdfunding. In celebration of VidCon, they released a guide to "Monetizing Your YouTube Channel With Indiegogo." Like all their resources, they tend to emphasize Indiegogo's particular qualities but they also contain a lot of solid wisdom for those of you planning a crowdfunding campaign on other platforms.
"Monetizing Your YouTube Channel With Indiegogo" is the latest resource from Indiegogo. I've listed some more at the end of this post.
In focusing on YouTubers, most of whom aren't musicians, they are pitching crowdfunding:
"as a way of connecting with like-minded audiences to make something big happen — and as a YouTuber, your advantage is that you already have a following of people who share your passions!"
Even if we take a cliched vision of YouTubers as people with over-the-top personalities and an extreme connection to their audience, it's easy to think of musicians with similar personalities and connections.
For me, Mojo Nixon comes to mind as does Dexter Romweber back when he was a wild child of the 80s. I'm not sure if Dexter could have pulled off a YouTube channel back then and these days he's not nearly as close to the edge but Mojo Nixon has had a few radio shows so I could see him being quite the YouTuber.
Yet the suggestions Indiegogo shares for YouTubers are actually quite applicable to any campaign.
9 Tips For Monetizing Your YouTube Channel With Music Crowdfunding