LOS ANGELES (CelebrityAccess) — AEG and Regal have partnered with technology company Barco to announce a multi-year, strategic partnership to create Regal L.A. LIVE: A Barco Innovation Center. The current Regal Cinemas L.A. LIVE, owned by AEG, will transform into a creative hub for all of Barco’s cutting-edge cinema technology. The deal also marks the first and only naming rights partnership for an entire movie theater complex.
“Regal L.A. LIVE: A Barco Innovation Center represents a new step in the movie theater industry for business and technology,” said Shelby Russell, Vice President, AEG & L.A. LIVE Marketing. “Together with Barco, we will be continually committed to bringing audiences at L.A. LIVE the best theater experience they can find anywhere.”
Regal L.A. LIVE: A Barco Innovation Center will kick-off its public opening with a launch party celebration on April 1st from 6 p.m. to 10 p.m. with a block-party style event on the streets located in front of the theater at L.A. LIVE, the downtown entertainment district.