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AEG Renews Comprehensive Sponsorship Deal With Toyota

LOS ANGELES (CelebrityAccess) — Auto-maker Toyota and AEG have extended their partnership across AEG’s Southern California properties in a multiyear, multimillion-dollar renewal agreement.

The new agreement, brokered by AEG Global Partnerships, renews Toyota's long-running 'Founding Partner' status at venues such as the Staples Center, L.A. Live and the StubHub Center.

The deal will continue AEG's boostering of Toyota at their properties, including via LED exposure and five permanent vehicle displays across the L.A. Live campus and at Staples Center. The agreement will also see AEG continue the company’s longstanding LA Kings car giveaway at the end of the season.

As well, Toyota will have Founding Partner signage displays and a permanent vehicle exhibit at StubHub Center.

“As AEG has grown over the years, we’ve been fortunate enough to grow our relationship and partnership with Toyota as well,” said Russell Silvers, senior vice president, AEG Global Partnerships. “Toyota is a like-minded company that shares our core values and commitment to consistently be able to over deliver and offer our fans and guests more. It’s an honor to continue our extensive, far-reaching relationship with them across some of the most iconic assets in our portfolio. We look forward to continuing this relationship into the future and deepening Toyota’s ties with us and Los Angeles.” – Staff Writers