SEATTLE, WA (Hypebot) – Despite Amazon's aggressive push into video and ongoing efforts to serve as the hub of anything consumers want, their moves in music have been guarded. Amazon's music streaming service, available free with a Prime subscription, though building momentum, offers a fraction of most competitors' 30 million tracks. That appears about to change.
Amazon’s Vice President of Digital Music, Steve Boom, is reportedly meeting with music executives to obtain the rights to launch a subscription music service that goes well beyond Amazon's current Prime Music offering.
The new Amazon streaming music service would launch in the Fall and carry a $9.99 per month charge, sources tell the New York Post. A $2-$4 per month discount bundled with Amazon's Echo is reportedly under discussion.
Like Apple's move into streaming, Amazon's entry comes with multiple advantages over Spotify including existing consumer trust, bundled billing and millions of credit cards on file. “The music industry wants to see all the tech giants fighting it out to try and really take streaming to the mainstream,” an industry insider told the Post.