Toronto, ON (CelebrityAccess Staff Writers) — Aporia Records' CMW showcase on Saturday, March 5th, 2005 at The Drake Hotel features live-electronica outfit madrid, moody alt-rockers Beneath Augusta and UME. UME, which is embedded on both bands’ albums, will be debuted in full glory that night by enabling fans outside the performance venue to watch the showcase via a streamed live webcast.
Universal Media Extension Technology (UME, pronounced "You-Me") is a unique piece of software enabling Aporia Records and their artists to deliver multi-media goodies directly to their fans.
Simply put, this means a Beneath Augusta fan in Vancouver, can put their CD into their computer at 7:00pm PST and watch the show live as the rock happens.
Unlike conventional "enhanced CDs" UME allows the artists to reward fans more than ever for purchasing their recordings as only CD owners have access to the UME library of photos, video and whatever else the artists want to share.
UME is not a website. It’s the only software of it’s kind. It’s easy to use, platform- indedependent, fast and capable of providing fans with an up to date library of new material.
"Technology has changed how people discover and consume music and has also created many challenges for record labels and artists," says Aporia Records founder Gord Dimitrieff. "We see UME technology as the ideal system for taking us into the next stage of evolution in music distribution."
"Being able to showcase at CMW for all our fans across the country is an amazing opportunity – it allows us to really focus in on our fans." notes Beneath Augusta keyboardist Searaig Hopgood. "We’re going to use UME to share who we are with them. Our website will still be there but the UME material will be a little more interesting …" –by CelebrityAccess Staff Writers