CUPERTINO, CA (Hypebot) – The Apple Music app is allegedly now the 9th largest smartphone app, with 54.5 million users. Whether these users count as actually "active" however, is questionable to say the least.
Guest Post by Bobby Owsinski on Music 3.0
Apple Music may be lagging behind the other streaming networks in subscribers, but it's mobile app appears to be doing just fine. According to Nielsen, the Apple Music app is the 9th largest smartphone app with 54.5 million unique users.
This number may be deceiving, however. Nielsen calls them "active" users, but many users auto-downloaded the app and don't even realize that it's on their device.
The other apps on the list are pretty much as expected, with Facebook, YouTube, and various Google apps (Search, Play, Maps, Gmail) all higher than Apple Music.
That said, Apple Music is ahead of both Spotify and Pandora, both with far more subscribers.
So apps don't equal users, and as we all know, having an app on your phone or tablet doesn't necessarily mean that you're using it frequently or at all.
Ask yourself, how many apps do you have that you don't use? Are you an Apple Music subscriber?