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Australia’s Metricon Stadium To Debut Ticketmaster’s Interactive Seating

MELBOURNE (CelebrityAccess MediaWire) — Ticketmaster, Live Nation’s ticketing division has rolled out interactive seating maps for newly refurbished Metricon Stadium on Australia’s Gold Coast.

The 25,000 capacity stadium plays host to Australian Football League team, the Gold Coast Suns. Recent concerts at the venue include a 2011 appearance by the Foo Fighters.

The interactive seating map will be ready for the 2012 AFL season and will allow fans to select their preferred seat at the venue.

The Metricon marks the 35th of Ticketmaster’s clients to avail themselves of the interactive seating map service. According to Ticketmaster, the maps have helped to drive “significantly” higher ticket sales at venues where they have been employed.

“The online conversion rates we have experienced are clear indicators that fans are embracing the opportunity to choose their own seats when purchasing their tickets.” said Chris Forbes, CEO of Ticketmaster’s Australia operation. "At Ticketmaster we strive to drive new levels of innovation and fan engagement, and there are more exciting developments to come.” – CelebrityAccess Staff Writers