Avenged Sevenfold To Debut UMG's New VR Platform With Concert


LOS ANGELES, (CelebrityAccess) — Universal Music is partnering with rock band Avenged Sevenfold to launch their new virtual reality platform, VTRGO VR.

To mark the occasion, a live concert by Avenged Sevenfold will be streamed in 3D /360-degree, allowing viewers with VR gear at home to experience a unique and up-and-close view of the concert.

VRLIVE will also be streaming the event to 50 Samsung Gear VR headsets on the ground level at the event. The event will be shot using the Nokia OZO camera, the first purpose-built VR camera.

“We are excited about our partnership with Universal Music Group as it gives us the opportunity to provide the viewing audience with unprecedented levels of access,” stated VRLIVE Founder and CEO Heiner Lippman. “Virtual Reality is destined to change the media landscape, which will enable users to not just view entertainment, rather, it allows them to experience it, and VRLIVE will continue to transform how people view and interact with the world around them.”

The concert will take place in Los Angeles on Oct. 27th. – Staff Writers