(Hypebot) – The massively successful Bonnaroo Music and Arts Festival has partnered with ReverbNation to discover up and coming artists to play the fest this summer in Manchester, Tennessee. This year's headliners include Pearl Jam, Dead & Company and LCD Soundsystem.
Two up and coming bands will be selected by ReverbNation's curation team and Bonnaroo organizers to perform at the festival. Celebrating its 15th anniversary this year, Bonnaroo attracts 85,000 every June to its 700-acre grounds in Manchester, TN
"Over the past decade we have helped an enormous number of bands get their start in this business," said ReverbNation CEO Mike Doernberg. "Securing a spot on Bonnaroo's stages is a hugely important break for any new band and we are thrilled that the festival organizers have agreed to tap into our unparalleled talent pool and utilize our curation capabilities to find some new bands for this career-making opportunity."
ReverbNation provides 4 million Artists with opportunities and career building tools. Their curation-at-scale capability enables the company to identify bands among its members who are ready for high profile opportunities to build their careers, and empowers festivals like Bonnaroo to discover emerging talent. In addition to Bonnaroo and other festivals like Hard Rock Rising and Milwaukee's Summerfest, multiple sectors of the music industry are tapping into ReverbNation to find new artists, including major and independent record labels, film companies and global brands.
"One of the most important elements of creating the Bonnaroo experience is selecting the right mix of talent to play our stages and engage our fans," said Jeff Cuellar, Vice President of Strategic Partnerships, AC Entertainment, co- producers of Bonnaroo. "We pride ourselves on helping develop up-and-coming artists by introducing them to our audience and we're thrilled to work with ReverbNation to discover new talent to bring to Bonnaroo this year."