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Bruce Houghton On Better Email Blasts

FOR THE INDIE IN US ALL(Hypebot) – Music publicity firm Shore Fire shared a study by the The Center For Media Research on the importance of shorter subject lines that everyone needs to heed when sending out email blasts.

The highlights :

  • Front load subject lines with the most important information
  • Size matters: keep them as short as possible
  • Many email services like AOL restrict subject lines to 38-40 characters
  • When in doubt, test

    How do you make your email better?