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BS&E Launches Naming Rights/Brand Partnership Joint Venture

NEW YORK (CelebrityAccess) — Brooklyn Sports & Entertainment has partnered with marketing, sports and entertainment conglomerate Cooper Holdings to launch a new naming rights and brand partnership company, Entitle.

Mike Zavodsky, who is currently BSE’s Executive Vice President of Global Partnerships, will oversee the new venture as President of Sales.

Earlier this month, BSE announced it had secured New York Community Bank (NYCB) as the presenting partner for BSE’s New Nassau Veterans Memorial Coliseum. BSE has also been responsible for the naming rights partnerships for Barclays Center, IZOD Center, Rutgers’ High Point Solutions Stadium, and Ford Amphitheater at Coney Island Boardwalk.

BSE and Cooper Holdings have collaborated in this space before, as Cooper Holdings served as a consultant in the naming rights sales of Barclays Center and The New Coliseum presented by NYCB.

“I’m passionate about creating opportunities for brands and venues to come together in naming rights partnerships, which is reflective in our successful activity over the years in the Tri-State area,” said Yormark. “Now I’m thrilled to team with Lonnie and Mike on this new venture and to take our best practices and skill-sets nationally.”