(CelebrityAccess MediaWire) — Clear Channel Radio announced the seven finalists for its Request for Proposals to create a state-of-the-art radio ratings system last week, after receiving 34 submissions since issuing the RFP in June of this year.
“As an industry, we are one step closer to more accurately and credibly measuring radio’s true performance and value to advertisers,” John Hogan, CEO of Clear Channel Radio said in a statement. “Our goal is to move quickly to evaluate and determine the next steps in identifying a measurement system that best serves everyone’s needs.”
The seven proposals to be evaluated include submissions from Arbitron, Integrated Media Management, MediaAudit/Ipsos, Mediamark Research, Paladin Adsolutions, RadioStat and Simmons.
A cross-section of radio companies, media buyers, advertisers and industry professionals have been selected to the RFP evaluation team, including members from ABC, Bonneville, CBS Radio, Clear Channel Radio, Cox Radio, Emmis, Entercom, Greater Media, Journal, Regent and Susquehanna. Media buyers include: CIA Media:Edge, Initiative, Mediacom and MPG. Representing advertisers is Ford Motor Company.
“The initial members of the evaluation team represent some of the best minds in radio and advertising – they will help ensure the options are thoroughly evaluated with the interests of advertisers, agencies, and operators considered,” said Hogan. –by CelebrityAccess Staff Writers
