(CelebrityAccess News Service) — ClearSky Mobile Media, Inc., a wireless entertainment aggregator for the latest-generation cellular handsets, has launched a partnership with Clear Channel Communications to distribute ringtones and wallpaper through Clear Channel radio stations and their Web sites. The new offerings are being widely promoted with radio spots and live DJ interaction. Each genre of radio station has a ringtone and wallpaper selection specific to the playlist and audience of that particular station. The result is a first for the wireless industry — a direct tie-in between radio and wireless mobile ringtones.
Central Florida is the first Clear Channel Radio market to launch. Seven radio stations are involved, covering radio audiences ranging from urban to rock to sports talk. Each Clear Channel radio station Web site has a mobile phone download area dedicated to the discovery and purchase of the new ringtone and screen saver collection. And, as a special promotion for the holidays, the ringtone menu for all stations includes a set of popular Christmas music. A citywide promotion by stations in the Orlando market will allow first-time users to download a free "Jingle Bells" ringtone.
"Over a million-and-a-half Central Floridians listen to Clear Channel radio stations every week," stated Linda Byrd, regional vice president, Clear Channel Radio Central/North Florida. "Connecting our listeners with their favorite ringtones and screen savers is the logical next step for Clear Channel. Through radio, we have an unprecedented way to educate consumers and drive purchases. Clear Channel intends to become the market leader in offering ringtones from all genres and formats."
"This partnership with Clear Channel is indicative of where the wireless market is headed," said Dean Fresonke, CEO of ClearSky. "Tie-ins and promotions of wireless content are often better handled by companies outside of the traditional cellular industry. Clear Channel has the vision to see that ringtones and screensavers are brand extensions that can be effectively promoted with their tremendous marketing reach. Ringtones are the first of many innovative programs we are planning with Clear Channel." –Bob Grossweiner and Jane Cohen
