Clear Channel Worldwide President and
COO Mark Mays has debuted "Clear Channel Advantage," the cross-platform
advertising solution that super-serves advertisers with "single point of
contact" ad packages that incorporate Clear Channel TV, outdoor,
entertainment and radio assets. Through one point of entry, advertisers may
now easily tap the combined power of the Clear Channel Advantage.
According to Mays, "Clear Channel Advantage leverages the power of Clear
Channel's unique national footprint with our unparalleled multi-platform
advertising opportunities. The Clear Channel Advantage advertiser may now
exploit any combination of radio, TV, outdoor and entertainment advertising
or marketing opportunities across geographies as custom as a single market,
a regional trading area, the entire country, or globally. Clear Channel
Advantage is poised to reach into every division of Clear Channel and
extract the right mix of advertising – whatever the combination of platforms
– to maximize sales for our clients."
Clear Channel Advantage will report to John Hogan, President and COO of the
radio division. Says Hogan, "We studied other cross-platform programs in
the industry and talked with many advertisers before we developed this
structure. The merging of Clear Channel group sales and the Clear Channel
synergy team together into Clear Channel Advantage is a powerful
combination. With Clear Channel Advantage we can now create and efficiently
execute advertising programs that mix radio, entertainment, TV and outdoor
to meet a customer's strategic marketing needs. Advantage is a unique
platform that is unparalleled in the marketplace."
Hogan added that he expects to name the new Director of Clear Channel
Advantage shortly. "The Clear Channel Advantage Director and his or her
team will be empowered to represent all Clear Channel assets on
cross-platform opportunities and pursue business that is beneficial and
accretive to Clear Channel," Hogan continued. "We're looking both
internally and externally for a senior level sales management executive that
will quarterback the Clear Channel Advantage launch and build an elite team
of super sellers."