LOS ANGELES (CelebrityAccess) — Ticketmaster has named music industry veteran David Marcus as executive vice president, head of music, to oversee a newly formed division in North America.
Under Marcus, all music duties will be integrated into a single music division, including OnTour, the artist services operation; the Venues & Promoters ticketing segment; and TicketWeb, a ticketing platform developed to serve the club market. Marcus will report directly to Jared Smith, president, Ticketmaster North America.
“This new division will better position Ticketmaster to leverage our unique assets against the specific needs of the music ecosystem. We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theaters, arenas and stadiums,” said Jared Smith, president of Ticketmaster North America. “We believe David’s successful history of working with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all the various players in the live music lifecycle.”
This will be Marcus’ second role at Ticketmaster. In 2005, he joined the company to build its artist services division, overseeing the deployment of products such as Platinum and VIP tickets.
Prior to his new gig at Ticketmaster, Marcus was chief commercial officer at ScoreBig, overseeing product, marketing, sales and strategic partnerships. He also held senior roles at Warner Music Group, Warner Brothers Records, and was a founding legal associate of Entertainment and Intellectual Property Group Company. – Staff Writers