LONDON (Hypebot) – eMusic has launched a new marketing campaign rebranding itself as the "internet's corner music store" where music discovery is enhanced by community and word of mouth. Integration with Facebook Connect and a free download widget help power the initiative.
With links added to its site, eMusic subscribers using Facebook Connect can publish their eMusic activities onto the popular social networker. With a single click users can post album ratings, reviews, and artist links to their Facebook profile and friends' Facebook news feeds.
Free has always been a key component of eMusic's marketing campaigns: 25 free downloads for just trying the service, 50 for joining now and 75 free tracks to lure back those that have left are all ongoing promotions. A free eMusic music discovery tool bar powered by Google takes the campaign further offering a free mp3 daily to those that install it. In addition to the free daily download, users can access online radio with tracks linked to purchase on eMusic as well as other features direct from the toolbar.
In an era where free dominates, eMusic's "give it away" strategy and Facebook initiatives may be music to the ears of its cadre of independent labels struggling to bring attention to their releases amidst a fractured media landscape.