NEW YORK (CelebrityAccess MediaWire) — ESI Design has been commissioned to redesign the Rock and Roll Hall of Fame and Museum in Cleveland, OH. The interior redesign — slated to be complete first quarter 2008 — will fundamentally reshape the entire visitor experience, enhancing the rock and roll history narrative and visitor flow and making it more accessible and relevant to intergenerational and international audiences. The project is being funded by a $3 million grant from the Rock and Roll Hall of Fame Foundation.
"ESI will make a good thing even better, providing a much needed overhaul to interior galleries, creating a more cohesive and flowing narrative and better differentiating and articulating the overall museum experience and the Hall of Fame film experience through innovative design," said Terry Stewart, president and CEO, Rock and Roll Hall of Fame Museum.
"We feel an incredible responsibility to give music fans a truly engaging experience at the Rock and Roll Hall of Fame and Museum," said Joel Peresman, president and CEO of the Rock and Roll Hall of Fame Foundation. " For the past quarter century, ESI has been renowned for developing imaginative, innovative and technologically advanced design solutions for institutional clients and we look forward to working collaboratively with Ed Schlossberg and the team at ESI to develop a truly participatory visitor experience that will resonate long past their time in Cleveland."
"The Rock and Roll Hall of Fame Museum narrative has evolved organically over time, within the constraints of I.M. Pei's formidable architectural icon," said Schlossberg, founder and principal designer of ESI Design. "As a mecca for fans across the globe to get a deeper experience with the music they love, it is imperative for the flow of that experience to capture the passion and energy of rock and roll. We eagerly anticipate working with Joel, Terry and the team at the museum to enhance each visitor's experience and provide a flexible foundation on which the museum can continue to build, expand and evolve its incredible collection over the years to come." — Bob Grossweiner and Jane Cohen